- One devoted Tolkien fan, 34-year-old professional balloon artist Jeremy Telford, spent close to 40 hours over a period of three days creating a replica Hobbit hole using 2,600 balloons.
- The small town of Matamata is expecting the number of tourists to nearly double within the coming year as a result of the first of Peter Jackson's Hobbit films.
- 13m Gollum sculpture, built by Japanese artist Masayuki Ohashi, now greets travellers at Wellington airport.
- You can currently stream the full soundtrack to The Hobbit: An Unexpected Journey online via Empire Magazine.
- Royal couple Will and Kate will be viewing The Hobbit at the Royal Film Performance in London.
- Despite warnings by Tourism New Zealand, Golden Bay tourism operator Reg Turner refuses to stop using The Hobbit to promote Song of the Tui, his lodge in Aorere Valley.
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